MapShare

TomTom and Garmin, the world’s leading navigation solutions providers, have put their own customers to work improving their maps. In early 2008, TomTom launched a feature called MapShare in which their customers can make improvements to their map instantly on their navigation device. Once verified by TomTom moderators, there updates are relayed to the entire MapShare community.  As such, the user community collectively acts to provide updates and fixes to the map. This example of crowdsourcing ensures users have access to the most up-to-date information. Today, the success of MapShare is reflected in the size of the community, which has grown from half a million users at the beginning of 2008 to more than five million users today.