tap it and buy it

Don’t know about the implication for the environment but it is intriguing technology:

NEW YORK (Reuters) – Polo Ralph Lauren Corp. is taking impulse shopping one step farther with technology that allows passersby to purchase clothing they see in the windows of one of its New York stores by tapping on the glass.

Customers attracted to the sporty tennis clothes they see can purchase them using a credit card swiper mounted to the outside of the window.

A projector beams the images onto the window pane from the inside of the shop, while a thin touch foil mounted on the glass powers the touch screen. The store plans to keep the display up through September 10, though if it succeeds in boosting sales or buzz significantly, Polo Ralph Lauren will roll out the window displays to other stores, a spokesman said.

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