Does virtual activism attract attention?

The 2000 UNFCCC human dike attracted a huge amount of media attention in the UK. It was a great photo opportunity when officials stood at the base of the dike. It was clear: waters were rising due to climate change and the officials and protestors were willing to stand up for change. Can anyone give an example of virtual activism having a similar effect? Does simply passing the pictures over the virtual wires increase the range and thus enhance the physical demonstration?

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