On December 3rd thousands of people rallied in support of a strong united stance against increasing emissions of greenhouse gases in the atmosphere. At the end of the march in Montreal those with cell phones were asked to dial a phone number and leave a message on the phones of decision makers. This is not virtual activism in the sense of using the Internet to transfer information but it does use new technology previously unavailable. Is this more effective then emailing? Is it just another tool added to physical protest? Which technologies are having the greatest effect in the environmental movement?