Just when you thought the trees were safe…

Out comes a report that the print magazine industry is pushing hard at its advertisers by launching

a $40-million, three-year campaign … to win advertisers and try to convince them that magazines, which have existed in the United States for nearly 250 years, are likely to be here for the next 250, come what may. At the same time, the newspaper industry has begun a multimillion-dollar, three-year campaign to make over its image in the eyes of advertisers.

The make over apparently is needed because, compared to the Internet, magazines are viewed as old-fashioned. What the article doesn’t point out is the synergy between print and Internet, where traditional magazines like Ladies Home Journal offer online versions that include interactive elements like games and message boards.

Does anyone read print magazines anymore and why?

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