“Don’t be Evil” Corporate Culture

From the Globe and Mail, in a bit of Canadian understatement:

Google Inc., Silicon Valley’s latest garage-to-riches story, is metamorphosing before our collective eyes into the single most important company on the planet, if it hasn’t claimed that title already.

But what strikes me—and this is from the slashdot entry that alerted me to the Globe and Mail article–is the corporate ethos of Google:

“If Sergey and Larry stick to their corporate mantra — Don’t be evil — and are able to stem degeneration into the typically corrupt corporate ethos, who knows, they may just succeed in assuming the fair and honourable dominion over the world’s information they so naively set out to achieve eight years ago in their garage.””

Is there something inherently good about Internet companies because they increase the accessibility of information? Will the success of Google over its new rival, Microsoft, be the success of good corporate culture over presumably evil corporate culture?

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