worried about eco-certification?

Of e-goods? You’re not the only one.

Among other findings from a survey released today by the Consumer Electronics Association [Going Green: An Examination of the Green Trend and What it Means to Consumers and the CE Industry (December 2008), which is the correct link, not the one on the nytimes site], an industry group representing computer and gadget manufacturers, 89 percent of consumers said that energy efficiency would be a factor in choosing their next television — even as less than half of the 960 people surveyed said they’re generally able to make sense of the environmental attributes attached to electronics on the market.

Consumers don’t trust the companies or they can’t understand the standards or haven’t been made aware of industries’ eco-efforts. Whose fault is that?

One Response to “worried about eco-certification?”

  1. Engineer says:

    Appreciate the info guys, thanks