Comments on: Climate Activism – Greenpeace and Coca-Cola Co.

By: magyar

magyar — Tue, 20 Sep 2005 11:23:50 +0000

Yes, culture jamming would certainly help pressure Coca-Cola, McDonalds and the likes.

I have seen on the net a couple of images targeting SUVs, but since these cannot be identified with a particular company, they do not have quite the same punch.

By: liam

liam — Tue, 20 Sep 2005 03:19:45 +0000

Indeed an interesting technique. I would imagine the power would be magnified for consumer level companies (such as Coke) selling luxury goods, which it would seem rely heavily on a sort of positive ephemeral brand consciousness to make sales.

I would be surprised if a campaign against a corporation like Stelco or even oil companies would succeed in doing much other than allowing them to present their marvelous public relations department with something to do.

By: gizmo

gizmo — Tue, 20 Sep 2005 02:54:32 +0000

A look on the Adbusters website shows that one of the campaigns they are currently working on is to revolutionize the neo-classical economic departments of universities, to promote a more environmentally and socially just economic system. Aside from the obvious difficulty of this proposition, I am curious to know how neo-classical economics are presented in relation to the holistic teachings of most environmental thinking, in particular for any environmental economists out there…

By: sieber

sieber — Tue, 20 Sep 2005 02:30:22 +0000

One of the first users--maybe the first user--of culture jamming was Adbusters, a nonprofit organization in British Columbia.