https://rose.geog.mcgill.ca/wordpress/?p=456 Fri, 04 Nov 2005 23:15:43 +0000 hourly 1 https://wordpress.org/?v=5.8.10 https://rose.geog.mcgill.ca/wordpress/?p=456&cpage=1#comment-1973 Fri, 04 Nov 2005 23:15:43 +0000 http://rose.geog.mcgill.ca/wordpress/?p=456#comment-1973 Too true. The thing is, ngos may still want to know what’s most effective. Flash cartoons are quite expensive in terms of time. Perhaps it’s a better use of limited resources to send out 1 million email alerts.

]]> https://rose.geog.mcgill.ca/wordpress/?p=456&cpage=1#comment-1972 Fri, 04 Nov 2005 18:14:50 +0000 http://rose.geog.mcgill.ca/wordpress/?p=456#comment-1972 Wouldn’t the combination of the three be the most effective? How can NGOs get their message across to the general public if the don’t a) send the e-mail blast to reach as many people as possible, b) prompt people to visit the site/watch a flash cartoon/learn more about the issue, and c) invite the readers, who are (hopefully) now receptive to the issue, to start spreading the message through their own cyberactivism? It seems to me that the most successful web campaigns (like the nike “ID” shoe campaign which took place in the late 1990s) did all three. So I guess it would be hard to know which egg to invest in, if it is the combination that “makes” the basket…

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