Where 2.0 Conference: 20 something Red Bull-fueled geogeeks (or geowanks) in start ups all talking about the geoweb. Heads of Google Earth, Virtual Earth, Planet9, Swivel, Twittervision, Open Street Maps, and an assorted bunch of LBS Social Networking types. Also old school codgers like me (??) and Jack Dangermond, who came to the con with zero groupies. GIS is looked upon with disdain and some hostility as holding back the Web 2.0 enabled geospatial universe.