Who doesn’t like Samuel L. Jackson? That’s something of a rhetorical question. After all, with unforgettable and overly-quotable scenes such as this:
the recently opened film, “Snakes on a Plane” was touted by all as a sure-fire hit. Only, few people went to see it.
From the NY Times:
“The tepid opening dashed the hopes of Hollywood and especially of New Line Cinema, which released the movie, that vigorous marketing on the Internet would be a powerful new way to propel fans into the theater at a time when movies are working hard to hold their own against other forms of entertainment.”
In short, the movie made half of what was expected in opening days, $15.2 instead of $20-30 million.
â€œWe see that Internet interest in a movie doesnâ€™t necessarily translate to good box office,â€ said Paul Dergarabedian, president of Exhibitor Relations, a company that tracks the box office. â€œTo some, the marketing was more exciting than the movie. Everyone was talking about the movie. But you have to convert that talk into moviegoing, otherwise itâ€™s just talk.â€
the wildly hyped high-concept movie, turned out to be a Web-only phenomenon this weekend