WebContentAnalysis
Web Content Analysis:
-Answers.com defines “Content Analysis” as “A systematic analysis of the content rather than the structure of a communication, such as a written work, speech, or film, including the study of thematic and symbolic elements to determine the objective or meaning of the communication.”
-content analysis can be quantitative and based on keyword frequencies.
A good site which describes Content Analysis: http://www.experiencefestival.com/a/Content_analysis/id/2009314